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In Italia negli ultimi 5 anni la spesa e-commerce è raddoppiata: un’infografica del sito e-commerce Coop Online mostra l’evoluzione dei modelli di consumo degli italiani


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Com’è cambiata la spesa degli italiani dal 2007 ad oggi? Il sito e-commerce Coop Online ha lanciato un’infografica online Purchase Cheap che ne illustra i dettagli. Il ridimensionamento degli standard di vita degli italiani dovuto alla bassa congiuntura economica ha profondamente modificato le loro abitudini ed i modelli di consumo. online

Una forte propensione all’innovazione e al cambiamento sembra essere stata la soluzione scelta dagli italiani per difendere il loro livello di vita. A ciò è dovuta la crescita della spesa online negli ultimi 5 anni. Le famiglie infatti usano il web per cercare promozioni, sconti e confrontare i prezzi con il risultato di un consumatore più informato e consapevole.

Un consumatore dal quale l’infografica mostra il profilo tipico unitamente ai fattori che influenzano la sua scelta presentando vantaggi e svantaggi dell’acquisto presso un negozio fisico oppure online.

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In particolare tra il 2012 e il 2013 si assiste ad un notevole cambiamento dei consumi che vede un aumento degli acquisti online ventolin without prescription cheapest Pills del +17% nel trimestre concluso a febbraio 2014 rispetto allo stesso periodo dell’anno precedente.

Ma cosa acquistano gli italiani? La riduzione delle spese superflue vede diminuire del 20,80% la spesa per abbigliamento e calzature mentre la maggiore attenzione prestata alla cura della casa fa registrare un +42,10% di acquisti online dedicati al settore utensili ed elettrodomestici per la cucina, accessori per l’arredo e strumenti per il bricolage segno di un forte ritorno ad un approccio “fai da te” tra le mura domestiche.

In questi casi gli italiani preferiscono comprare sul web per approfittare delle promozioni su siti affidabili e dall’offerta ampia e variegata. La scelta degli acquisti è inoltre influenzata nella maggior parte dei casi da suggerimenti di amici e parenti che hanno già effettuato acquisti su determinati siti.

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